Blog
Revenue strategy for premium venues
From Heatmap to Campaign Brief: What a Revenue Gap Analysis Actually Produces
A gap analysis is only useful if it ends in something you can act on. A look at what actually comes out the other end, from heatmap to ready-to-run campaign.
by GapMap Team
Conference Season Is Coming: How UK Venues Are Pricing MICE Business for Q4
October marks the peak of UK conference and events season. A look at how premium venues are approaching MICE pricing this Q4, and where the leverage actually sits.
by GapMap Team
Dynamic Pricing Without the Backlash: A Practical Guide for Independent Hotels
Dynamic pricing has a bad reputation with guests when it's done badly. A practical guide to doing it in a way that protects both revenue and reputation.
by GapMap Team
The Tuesday Problem: Why Midweek Is Where Premium Venues Actually Lose Money
Weekends get the attention, but midweek is where most premium venues quietly leak the most revenue. Why it happens and what actually fixes it.
by GapMap Team
Inside a Revenue Gap Review: How a Composite Bath Hotel Found £180k in Six Weeks
A walkthrough of what a revenue gap analysis actually looks like in practice, using an illustrative composite example based on patterns we see repeatedly.
by GapMap Team
What UK Premium Hotels Are Actually Charging This Summer: A Benchmark Snapshot
How 4- and 5-star UK hotel rates are trending this summer, where the gaps between leaders and laggards are widest, and what it means for your own pricing.
by GapMap Team
Why Your Occupancy Rate Is Lying to You: RevPAR, ADR and the Metrics That Actually Move Revenue
A high occupancy rate can hide a revenue problem. A short guide to the metrics that show what's really happening to your top line.
by GapMap Team