Revenue gap analysis · powered by AI, built by Sparked Labs
GapMap turns your booking data into ranked revenue gaps — then writes the campaign to close them. Built for premium venues. Works wherever you book time and space.
Occupancy heatmap
Multi-site portfolio · last 12 months
The problem
Every idle slot is perishable revenue you’ll never bill. You can feel the dips. You can’t see why, what they cost, or what to do about them.
Off-peak sessions running near-empty, week after week.
Midweek demand fractured by hybrid work — and nobody knows why.
Training and event space dark between cohorts.
The cost of doing nothing
£33k–£74k
per month · per underperforming slot
Multiply that by every weak slot, every site, every season.
Illustrative figure from GapMap’s analysis of a synthetic portfolio. Your numbers come from your data.
How it works
No analyst lag. No brief written from scratch. Four steps from a spreadsheet to a campaign your team can run next week.
A CSV becomes a vivid occupancy heatmap of every site and slot.
Trigger a 7-section AI gap analysis on the gap that’s bleeding.
£ impact with confidence, root causes, benchmarks, recoverability.
A full multi-channel brief — emails, ads, outreach, 4-week plan.
See it work
Three clicks, one session. Quantified, cited, and ready to hand to your team.
See the leak
Total revenue gap
£171M
Your whole estate, triaged in one glance.
Get the diagnosis
Recoverable midweek gap — Legal & Financial Services under-served vs the portfolio.
42%
This slot
61%
Venue avg
68%
Portfolio
Annual revenue gap
£395k–£890k
Ship the fix
Reclaim Thursday Mornings
Target dormant Legal & FS bookers with a midweek value play.
4 wks
Duration
+18pts
Occ. lift
£52k
Target /qtr
Email · ready to send
Subject A
Your Thursdays are emptier than they should be
Subject B
42% full midweek? Let’s change that.
Shown on an anonymised demo portfolio. Figures are illustrative.
The full picture
One screen: the headline gaps, what’s working, what to watch, and the next move — written for the board and refreshed on demand.
Total Revenue Gap
£171M
Estimated annual unfilled capacity
Most Underutilised Venue
Auckland
24% average occupancy
Worst Day / Time
Sun
Lima — 3%
Quick Win Opportunities
14
Gaps addressable with targeted campaigns
Portfolio executive summary
You’re leaving £171M on the table annually — a 169% revenue gap driven by 32% portfolio occupancy that varies wildly by venue, slot and season.
Total Revenue
£101M
12-month actual
Revenue Gap
£171M
Unfilled capacity (annualised)
Portfolio Occupancy
32%
Average across all venues
Top Revenue Gaps
Premium landmark underperforming the portfolio average by 8 points — pricing misalignment or sales-execution failure.
Flagship hitting an occupancy ceiling — untapped weekend / evening inventory worth £15M+ annually.
Sits 6 points below average — competitor encroachment or a stale product offering.
Top Performers
Superior client mix, premium pricing power and operational efficiency worth replicating.
Back-to-business demand proves the portfolio can run at 40%+ with the right conditions.
Transport-hub location + mid-market pricing working — a template for upgrades.
Risk Watch
August / December occupancy collapse
21–23% occupancy in low season erases £8M+ monthly revenue — no contingency pricing strategy visible.
Value estate underperforms the flagship
A persistent 8–13 point occupancy gap suggests a product / perception issue worth £40M+ annually.
Auckland freefall trajectory
24% occupancy at a trophy asset signals a structural problem — lease, competition, or sales-team failure.
Next Move
Run a 90-day revenue-recovery sprint on Auckland, Lima and Nairobi: dynamic weekend pricing, corporate package bundles, and a dedicated sales lead per venue.
Expected impact Lift three venues to a 30% occupancy floor, close £8–10M of gap in Q1, and prove the playbook for portfolio-wide rollout.
Owner Commercial Director, with weekly CEO review.
Portfolio Breakdown
Monthly Occupancy Trends
Anonymised demo portfolio. Names and figures are illustrative.
Who it’s for
If you can export bookings to a spreadsheet, GapMap can read them. The schema maps onto your world — site, resource, session, price, segment.
Flexible workspace, conference & event centres.
Desks, meeting rooms, day passes.
Off-peak classes, courts, lanes, treatment rooms.
Classrooms dark between cohorts, undersold seats.
Private dining, function & event rooms midweek.
Why GapMap
Your booking system runs operations. BI shows the chart. A consultant ships a slide. Only GapMap goes all the way to a campaign you can send.
What you get
7-section analysis in ~90 seconds. Full campaign brief in ~2 minutes.
£ ranges with confidence scores. Every claim cited to your data.
Multi-user and attributed, with a shared library of analyses and notes.
An Executive Summary writes the narrative. One-click PDF for the pack.
Common questions
Excel shows you the number. GapMap shows why a slot is empty, how much it costs, how it compares across your sites, and what to do — in the time it takes to refresh a spreadsheet, and it scales across the whole portfolio.
Every figure is cited back to your own data and shown as a range with a confidence score, not false precision. You can inspect exactly which slots, sites and segments it drew from — and regenerate with fresh data anytime.
Your data lives in a private workspace with row-level access controls and isn’t used to train models. The pilot needs a single CSV — nothing connected to your systems.
If you can export bookings to CSV, GapMap can read them. No integration to start — we map your columns to site, resource, time, utilisation, revenue and segment.
The engine reads any “site × resource × time-slot × utilisation” data. It’s venue-proven; for an adjacent vertical we tune the domain model to your pricing and segments during the pilot.
Start with a pilot. It puts a real £ number on a real gap in your data first — then we scope pricing to your portfolio and whether you want to license it or run it as an engagement.
Start with a pilot
One export. One week. Your top revenue gaps, ranked with £ impact — plus a campaign brief on the biggest quick win. Then you decide.